In February 2025, the highest Super Chat revenue in Vietnam was recorded by '阿印在越南🇻🇳' with $11,548. '王花' followed with $6,410, and 'Trực Tiếp Game' ranked third with $2,120. The rankings highlight the popularity of diverse content creators, including gaming, vlogging, and spiritual-themed channels.
Super Chat is a YouTube feature that allows viewers to pay for their messages to be highlighted during live streams, giving them greater visibility and enabling direct support for content creators.
Vietnamese YouTube channels have been increasingly leveraging Super Chat as a significant source of revenue, reflecting the platform's growing monetization potential. The top-earning channel in February 2025, '阿印在越南🇻🇳', amassed $11,548, indicating a strong fan engagement strategy. This trend suggests that audiences are willing to financially support their favorite content creators, especially those providing interactive and engaging content.
Gaming remains a dominant category, as seen with 'Trực Tiếp Game' securing third place with $2,120. However, vlogging and lifestyle content have also gained traction, with creators like 'Jack Du Ký' and '王花' maintaining high revenue rankings. Notably, channels focusing on spiritual and cultural themes, such as 'Thắng Dương TV-Về Miền Đất Phật' and 'Nguyên Đồng Tháp - Về miền đất Phật', have also generated substantial earnings, demonstrating the diverse interests of Vietnamese viewers.
The success of these channels highlights the effectiveness of YouTube’s monetization features in Vietnam. Super Chat allows fans to directly contribute to their favorite streamers, creating a more interactive viewing experience. With digital content consumption continuing to rise, creators who can foster strong community engagement are likely to sustain and even grow their revenue streams.