Global Brand Value Rankings from 2007 to 2024

Brand value is a comprehensive assessment of a brand's market share, financial performance, and customer loyalty. It reflects the economic value of the brand and indicates the portion of a company's total assets attributable to its brand.

Global brand value changes annually, with certain companies gaining attention for their significant brand value. Let's explore the value changes of major global brands and the achievements of each company.

Apple

Apple has consistently maintained high brand value, with notable growth from 2021 to 2024. In 2021, Apple recorded a brand value of $263.37 billion, securing the first place. This increased to $355.08 billion in 2022. Despite a slight decline to $297.51 billion in 2023, Apple still held a high rank. In 2024, Apple's brand value soared to $516.58 billion, reclaiming the top position. This growth is attributed to innovative product launches and a strong brand image.

Amazon

Amazon's brand value has surged since 2016. In 2016, Amazon's brand value was $69.64 billion, and it reached $150.81 billion in 2018, securing the first place. The value significantly increased to $220.79 billion in 2020 and $254.19 billion in 2021. However, it declined to $299.27 billion in 2023 and to $308.92 billion in 2024, placing it in fourth position. The rapid increase in online shopping and the expansion of the logistics network have driven Amazon's growth.

Google

Google has consistently been in the top ranks. In 2017, Google had a brand value of $109.47 billion, ranking first, but later was overtaken by Apple and Amazon. In 2020, Google's brand value was $188.51 billion, and it rose to $191.21 billion in 2021. In 2022, Google's brand value was $263.42 billion, placing it third. It increased to $281.38 billion in 2023 and $333.44 billion in 2024, maintaining the third position. Google's strong performance in the search engine and advertising platforms has sustained its high brand value.

Microsoft

Microsoft has maintained high brand value since 2007. In 2016, its brand value was $67.25 billion, ranking fourth, and it has grown steadily since then. In 2019, Microsoft’s brand value was $119.59 billion, increasing to $140.43 billion in 2021. In 2024, Microsoft’s brand value reached $340.44 billion, placing it second. The growth is driven by continuous innovation in cloud services and software products.

Samsung

Samsung has generally remained within the top five, with significant brand value growth since 2013. In 2013, Samsung's brand value was $58.77 billion, ranking second, and it reached $99.36 billion in 2024, holding the fifth position. Samsung's brand value is supported by strong performance in smartphones and consumer electronics.

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Each company has increased or maintained its brand value through innovation and market changes, reflecting the success of their strategies and product innovations.